What is denim and how to recognise it

We kept telling you about denim, its impact and how it has become our blue gold. But, we've realized that we haven't introduced it properly. After all, it is our essence, we carry this word in our name and we think you need to know more about it. We could go on for days about everything that goes into the world of denim. But we'll keep it short, highlighting the most important things you need to know about this iconic fabric.


What is denim?

Denim is the name of the fabric from which the famous jeans are made. No matter what size, cut, model, or colour you wear, a true denim will always be composed of mezcalilla (another common name). A conventionally woven cotton fabric in which the threads have been interwoven in a specific way to create a sturdy and strong structure. Without getting too technical, grab your favourite jeans, a magnifying glass or your mobile phone camera and look at the diagonal pattern created in the weave. This diagonal is an essential feature of denim.

Diagonal detail on the denim fabric


The diagonal runs from the upper right corner to the lower left corner. This is referred to as the Z-structure.

Is talking about denim the same as talking about jeans?

Denim, as mentioned above, is closely linked to jeans. It was in 1853 when the entrepreneur Levi Strauss practically married these two, making them the most popular garment to this day, almost 200 years later. But in relative terms, we are not talking about the same thing when it comes to denim or jeans. One is the fabric and the other is the pattern for making the garment.

Denim first became popular in the United States as a fabric with hardwearing qualities for the hard work of miners and has been a symbol of American culture ever since. Primarily used to make jeans, today its use is as versatile as its composition.

To meet the demands of fashion, virgin cotton is often blended with a minimum percentage of elastic synthetic fibres such as spandex or nylon. This idea seemed to be the solution for more fitted trouser models but recently we have found that this solution presents a more serious problem; the difficulty of recycling.

Being a durable textile, we at Infinit Denim have opted for extending its life by redesigning it in new products or through industrial recycling.


Key features:

  • 3/1 twill weave fabric
  • 100% cotton
  • Weighs between 225 to 340 grams /m2
  • Durable and breathable

Choose infinite denim!



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